Giving Beyond Borders
How companies engage in corporate philanthropy internationally
How companies engage in corporate philanthropy internationally
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The international dimension of corporate philanthropy brings out a key question from a company’s perspective: how does one build a common narrative, capable of unifying energies and conveying values on behalf of an entire group? To answer this question, Giving Beyond Borders presents the ten key steps to a successful international giving policy, through the testimonies of practitioners and expert opinions, as well as the theoretical tools necessary. Giving Beyond Borders is aimed at all businesses considering their commitment at international level and all stakeholders who wish to understand the motivations and modus operandi of corporate donors. This practical guide will help readers to understand how best to manage corporate giving abroad, taking into account the diversity of cultures and initiatives. Laure Chaudey – Edition Admical |
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